Skip to main content

In the plex by Steven Levy : Making sense of how Google does what it does


If you ever wanted to find out how Google does what it does In The Plex is the book.
I have read a few Google stories and none are even remotely as good as this. Steven Levy was granted a lot of access and he made full use of it. The book is rich in detail and deftly puts together the way Google took search, a concept no one thought could be monetized successfully and turned it into a money spinning machine.
Many products are given short shrift but that is understandable given the scope and breadth of the tale. Levy paints the broad strokes using Search, Gmail, Android and Chrome as the anchors. He also takes us through what Google went through in China and how censorship and governmental controls made the time a tumultuous one. He talks about the impact that Google has had and the privacy concerns that crop up all time.
Its a brilliant, fascinating and intriguing read about what makes Google tick. It talks about its reliance on data above all else, its grandiose ambitions to make all information accessible and of course the don't be evil mantra. It lays out about how a feisty start up founded by two nerds and geeks with lofty ambitions actually succeeded and became the behemoth it is today. This is by far the definitive book on Google and an absolute cracker of a read.

You can buy In the plex here.
Labels:

Comments

Post a Comment

Popular posts from this blog

An ode to Hall 1

This goes out to Hall 1, the hostel where all the 4th year students of IIT Kanpur live. Indeed this hostel serves as a meeting ground between familiar foes some of who go on to become friends. A lot of factors make Hall 1 what it is. It acquires a mythic quality right from the first year when juniors are often threatened with “Aaj raat hall 1 main chal”. The seniors who live in Hall 1 seem to have a totally different existence as compared to the rest of the campus. On a visit to the hostel in the first year all one hears is the constant swearing, and sees everyone in shorts or in suits. Legends surround Hall 1 and in our first year the stories we hear are of Hall 1 and none other. Indeed Hall 1 residents perpetuate this myth as well acting as if they are the scariest beings on the campus. Indeed the fear is such that if a fresher goes to Hall 1 they are not expected to come back. There is something about Hall 1 that separates it from the rest of the Halls. For starters, Hall 1 has
8 comments
Read more

The best of Paul Graham

Paul Graham is a startup incubator. He also happens to write essays which are really really good. In general I wish I had them read them a lot earlier. I have been reading his essays for a while now. Here are some extracts which I liked and so it begins. Addictive things have to be treated as if they were sentient adversaries—as if there were a little man in your head always cooking up the most plausible arguments for doing whatever you're trying to stop doing. If you leave a path to it, he'll find it. And my main computer is now freed for work. If you try this trick, you'll probably be struck by how different it feels when your computer is disconnected from the Internet. It was alarming to me how foreign it felt to sit in front of a computer that could only be used for work, because that showed how much time I must have been wasting. From Disconnecting Distraction How do you avoid copying the wrong things? Copy only what you genuinely like. That would have sav
Post a Comment
Read more

Chapter 2 - Kunti learns a Mantra

Preparations for the arrival of Durvasa were in full swing. The Brahmins were busy perfecting their intonations and enunciations. (Usually they could get by with many mistakes and even chanting the wrong mantras but Durvasa and his retinue would spot it in an instant.) The preparation of the food, lodging arrangements were supervised by Kunti in name only. The king had ensured that his entire advisory was on the task and that Kunti merely knew what was going on. He was after all trying to do what was best for the kingdom. Sage Durvasa and his retinue finally arrived. They were spotted by the tower guards and information was relayed across stating that a band of safron wearing mendicants has been seen. Durvasa of course was the leader of the pack. He was the only one sporting a beard while the rest were bereft of hair from head to toe. (These brahmins never did anything by halves, either they had beards upto their feet or they had nothing, Tapasya(meditation in plain english) was th
4 comments
Read more