Skip to main content

In the plex by Steven Levy : Making sense of how Google does what it does


If you ever wanted to find out how Google does what it does In The Plex is the book.
I have read a few Google stories and none are even remotely as good as this. Steven Levy was granted a lot of access and he made full use of it. The book is rich in detail and deftly puts together the way Google took search, a concept no one thought could be monetized successfully and turned it into a money spinning machine.
Many products are given short shrift but that is understandable given the scope and breadth of the tale. Levy paints the broad strokes using Search, Gmail, Android and Chrome as the anchors. He also takes us through what Google went through in China and how censorship and governmental controls made the time a tumultuous one. He talks about the impact that Google has had and the privacy concerns that crop up all time.
Its a brilliant, fascinating and intriguing read about what makes Google tick. It talks about its reliance on data above all else, its grandiose ambitions to make all information accessible and of course the don't be evil mantra. It lays out about how a feisty start up founded by two nerds and geeks with lofty ambitions actually succeeded and became the behemoth it is today. This is by far the definitive book on Google and an absolute cracker of a read.

You can buy In the plex here.

Comments

Popular posts from this blog

Rule 34 by Charles Stross : You will never look at your email the same way again

This is one of the great reads of the year(with a terrible cover though). Charles Stross writes a near future police procedural in this one. Its a future where 3d printers are a reality and plans for printing almost anything are available online(This includes all sorts of weapons of course). This of course leads to a whole lot of materials being smuggled. Its a future where you have to bid to get a bus to go your way. The police instant messages and everything has gone digital. The rise of the internet has lead to an increase of unimaginable crimes. Our lead detective Liz works in the Rule 34 squad. A series of apparently connected murders take place. Only no one can figure out the perpetrator and the motive behind the crimes. Stross moves from the grissly murders to explanations of AI, singularity and spam with ease managing to keep you on the edge of your seat. Its a complex novel that virtually demands a reread. It is also written in a weird second person style that jar

Places to eat in Kanpur

Our real exploration of Kanpur began in our 5th year when we had our stipend to spend so hopefully this article will prove helpful to all the foodies out there. Surprisingly(and I really mean this) there are a number of terrific places to eat in Kanpur. Hopefully this article will prove helpful to many who are looking forward to spend their stipends. By far the best way to reach places to eat in Kanpur is to catch the bus that the institute provides. The bus runs everyday(except Sunday) at 8:00 pm and 9:00 pm. The bus returns at around 10:15 pm. Murgi(Our food and snacks Coordinator, every wing should have one) always takes the phone number of the conductor so that he can stay updated about where the bus is and so that the return is convenient. The bus service is really a life saver and unless you have a bike should be the first option. It is also better to roam during weekdays than weekends simply because there is lesser ruckus everywhere. Going to a restaurant on a weekend is an ab

The best of Paul Graham

Paul Graham is a startup incubator. He also happens to write essays which are really really good. In general I wish I had them read them a lot earlier. I have been reading his essays for a while now. Here are some extracts which I liked and so it begins. Addictive things have to be treated as if they were sentient adversaries—as if there were a little man in your head always cooking up the most plausible arguments for doing whatever you're trying to stop doing. If you leave a path to it, he'll find it. And my main computer is now freed for work. If you try this trick, you'll probably be struck by how different it feels when your computer is disconnected from the Internet. It was alarming to me how foreign it felt to sit in front of a computer that could only be used for work, because that showed how much time I must have been wasting. From Disconnecting Distraction How do you avoid copying the wrong things? Copy only what you genuinely like. That would have sav